How we work - We see New Product Development as a process. It involves many disciplines coming together to provide a solution... Marketing, Research, Consumer analysis, Technology, Packaging, Finance, Design, Trend analysis...
The Food Practice and its associates use our experience in all areas to help our clients in any part of the New Product Development process.
We spend valuable time learning about our client's business and the people within it. When working on a project, we help prepare the initial brief. We involve the key people in the team as this gives focus and clarity and ensures we know what our clients and their team want and they are clear from the beginning as to what we will deliver.